E-mail | Tel. (+45) 33 25 32 01

is a dynamic trainer, author, executive coach and management consultant who speaks from 40 years of hands-on experience in communicating and negotiating across cultures. His three decades of intercultural management experience include 26 years as an expatriate in Europe, Asia and Latin America.

Richard Gesteland has been interested in India and Indian negotiating behaviour since his first expatriate management assignment in New Delhi from 1970 to 1972, when he opened South Asia’s first international buying office. Richard returned to India in 1974 to expand this office to cover all the South Asian markets, and stayed in Delhi until 1977. In 1991, while based in Singapore, he established a new sourcing office for his company in Chennai. He has maintained close contact with the Indian market ever since.

From the book launch event in Asia House on the 10 May 2010. Ole Wiberg (to the left) who proposed Mary and Richard Gesteland to write this book.
An excellent and timely book, one that executives doing business in India will find extremely useful. It drives home what I feel to be a truism in international commerce: when conducting business abroad we must consider the cultural aspects of the environment we’re operating in and not just assume that the “locals” will adjust to our behaviour.
Jens Ulrich,
Senior Director Business Development,
Danfoss A/S, Denmark
This is one of the best texts on Indian business behavior.
Professor Tony Fang,
Author of Chinese Business Negotiating Style,
Stockholm University School of Business, Sweden
If you want to be a success in India, this is a must read. Accepting an assignment in an exotic foreign locale can send anxiety levels off the meter, especially if it’s your family’s first foreign post. This book is unique because it offers expert advice from renowned business culture guru Richard Gesteland, and candid lifestyle observations from Mary Gesteland, who proved her mettle twice in India. This well-written, erudite book not only will let the executive hit the ground running but will help the family cope with the stresses and adventures of every day life in India.
Dennis A. Britton,
former editor in chief of Chinaonline.com,
editor of the Chicago Sun-Times and The Denver Post,
and deputy managing editor of the Los Angeles Times,
in charge of international news
Executives, project managers and business people as well as home office employees who communicate regularly with counterparts in India.
It is our aim to give participants the knowledge and skills they need to interact more effectively with their Indian counterparts.

Please contact Finn Steffens, manager of AIS Sprog, for further information. In-company training with Mr. Gesteland can be arranged in Denmark and in India.
Click here to read Richard and Mary Gesteland’s article in Personalechefen, October 2008, titled “In India, when does yes really mean yes?”.
To get the articles about India brought in the Børsen Executive on September 26, 2008 please click here.
Program for NSN Seminar on India - please click here. (Sydhavnsgade 19,
2450 København, 7 October 2010)
AIS Sprog ApS · Amalievej 20 · 1875 Frederiksberg C · Denmark · Tel. (+45) 33 25 32 01 · Fax (+45) 33 24 02 42
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